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Next.js vs WordPress for SMEs: choose without costly mistakes

·By Abdel Mekchouche·8 min read

Quick answer

  • WordPress is fast to launch but needs plugin and maintenance discipline.
  • Next.js gives stronger technical control and more durable performance.
  • The right choice depends on your team, not hype.

1) Real cost: look at the next 12 months

Do not compare only the initial setup cost. Compare:

  • maintenance workload,
  • technical debt risk,
  • pace of feature evolution.

2) Performance and local SEO

Core Web Vitals affect user experience and conversion. Useful reference: Core Web Vitals.

In both stacks, you still need clear local pages and clean internal linking.

3) Project governance

For SMEs, governance is often the key criterion:

  1. Who maintains the platform?
  2. How many hours per month?
  3. How much room to evolve service pages?

Structured data helps, but it never replaces useful content: Structured data intro.

Simple decision

  • If you need strong editorial autonomy: well-governed WordPress.
  • If you target performance and scalability: well-scoped Next.js.

Conclusion: choose the stack that supports your local business model, not the one trending on social platforms.

Useful links for this topic

FAQ

Is WordPress bad for SEO?

No. It depends on theme quality, plugin stack, and maintenance discipline.

Is Next.js too complex for an SME?

Not necessarily. With a simple documented framework, it can remain very maintainable.

Which option is the most cost-effective?

The one that minimizes maintenance costs while supporting your commercial goals.

Sources